Social Media Marketing

1. Organic Social Media Marketing

• Regular posting (images, videos, stories)
• Community engagement (comments, DMs, polls)
• Hashtag optimization
• User-generated content (UGC) campaigns
• Influencer collaborations (unpaid)

2. Paid Social Media Advertising

• Platform-specific ads (Facebook/Instagram, LinkedIn, TikTok, X, Pinterest)
• Ad formats: Carousel, video, story, sponsored posts
• Retargeting ads (for website visitors)
• Lookalike audience targeting

3. Influencer & Affiliate Marketing

• Macro/Micro/Nano-influencer partnerships
• Brand ambassadors
• Affiliate promotions (commission-based)

4. Content Marketing (Social-First)

• Viral content (memes, trends, challenges)
• Live streaming (Q&A, product launches)
• Educational content (tutorials, infographics)
• Behind-the-scenes (BTS) content

5. Conversational Marketing

• Chatbots & automated messaging
• Direct customer service via social DMs
• Social listening (brand mentions, reviews)

6. Platform-Specific Strategies

• Facebook: Groups, Marketplace
• Instagram: Reels, Guides, Shopping
• LinkedIn: B2B networking, thought leadership
• TikTok/YouTube Shorts: Short-form video campaigns
• Twitter/X: Real-time engagement, hashtag chats

7. Analytics & Performance Marketing

• A/B testing (ads, post timings)
• ROI tracking (conversions, engagement rates)
• Competitor benchmarking